The Sound Mission
First off, welcome to The Sound. We're glad you found us and that you're interested enough to find and read this page; it shows you're like us and music is important to you. While you've probably already heard us and know what you've heard, thanks for giving us this opportunity to elaborate on what we've set out to do.
The Sound is about simply one thing, it's about the best "rock" music made to date. Notice the quotes around the word rock, because our definition of rock is a lot broader than most and it knows virtually no time frame. On The Sound you'll hear everything from the geniuses that gave birth to the seminal rock of the '60s and '70s to the ever evolving offspring of that music, including great stuff that came out last year...or even last week.
If we do it right, you'll find us surprising you every once in a while; sometimes with a great song that you haven't heard in a long time, or a new song you haven't heard elsewhere, maybe even sometimes with a song you didn't think of as "rock". Our goal is to provide music that's comfortably hip. To be familiar without being stale, new without being obscure.
And, whatever we do, everything we do will be with respect for the music. You know, just like we know, others might think we're a little silly to feel this strongly about music...after all, it's only music. While rock and roll isn't the only important thing in the world, it's still important nonetheless and it makes everything else a little more enjoyable. And along the way, we'll help you stay informed and give you opportunities to get involved in making things better in your community. After all, that's what music is best at, bringing people together and standing for something.
We invite you to join us in our mission of ongoing musical discovery and hope you'll invite your own friends into our Sound village.
And safety comes first.
Friday, April 11
Pansy Rock Station Replaces Cool R&B Station in Los Angeles
Read this embarrassingly sycophantic message, stinking of corporate weenie fake-cool, which I extracted from the website of new Los Angeles radio station The Sound: