And safety comes first.

Monday, May 31

This or That

I was sitting in traffic on the national highway administered by the National Highway Traffic Safety Administration when I thought of their ubiquitous "Click It or Ticket" campaign slogan. Its double-syllabic rhymes nuzzle into your memory, a likable song, a smiley poem, knocked out at once like a burly slap on the back to welcome you to this no-fucking-around campaign of swift penalty.

That I like.

What I don't like is the lazy ambiguity of the slogan--something only a word-stroking wanker like myself would notice. "Click It or Ticket"--the imperative mood of the former setting off the negative condition of the indicative latter leaves me screaming for the sure clarity found in names like the National Highway...something Administration.

2 comments:

John said...

Spot on! That one bugs me too.

Anonymous said...

"Fuck it or bucket"